Available for new projects

AI & Automation
Specialist

GoHighLevel architect and AI automation specialist. I design and build GHL systems, voice agents, and automation workflows that eliminate manual work — for agencies, SaaS products, and service businesses across the globe.

Muhammad Kaka Khel
Top Rated · 100% JSS Upwork · 16+ Projects
GoHighLevel ★Retell AIVapi AIElevenLabsMake.comn8nTwilioOpenAI APIZapierWorkBrightCalendlyAirtableShopifyWhatsApp APIManyChatREST APIsGoogle SheetsPostman GoHighLevel ★Retell AIVapi AIElevenLabsMake.comn8nTwilioOpenAI APIZapierWorkBrightCalendlyAirtableShopifyWhatsApp APIManyChatREST APIsGoogle SheetsPostman

Services

End-to-end builds across voice AI, automation, and CRM systems.

🏗️
01
GoHighLevel Architecture
Full GHL builds from scratch — CRM structure, pipelines, SaaS mode, snapshots, subaccount provisioning, funnels, Agent Studio, and omnichannel automation.
GoHighLevelSaaS ModeSnapshotsPipelinesAgent Studio
🎙️
02
AI Voice Agents
Custom voice agents handling inbound calls, candidate screening, lead qualification, and booking — 24/7 with no human needed.
Retell AIVapiElevenLabsTwilio
03
Automation Systems
Multi-step workflows connecting your CRM, APIs, and tools. Replace manual processes with reliable, scalable automation.
Make.comn8nZapierWebhooks
🔗
04
API Integrations
Connect tools via REST APIs and webhooks. Custom payloads, OAuth flows, field mapping, and error handling built to production standard.
REST APIOAuth2JSONPostman
💬
05
AI Chatbots
Chatbots for websites, WhatsApp, SMS, and Messenger — OpenAI-powered, CRM-connected, with live agent escalation.
OpenAIManyChatWhatsAppGHL
🚀
06
White-Label Builds
Technical development for agencies behind the scenes. Prompt engineering, system design, and clean handoffs.
Agency WorkWhite-labelGHLVoice AI

GoHighLevel — Inside Out

GHL is where I started and where I go deepest.

🗂️
CRM & Pipelines
Custom pipeline stages, lifecycle automation, contact segmentation, tags, and smart lists.
🏢
SaaS Mode & Subaccounts
Agency SaaS setup, automated subaccount creation, white-labelling, pricing tiers, and snapshot deployment.
🤖
Conversation AI & Agent Studio
Omnichannel AI bots across SMS, email, WhatsApp, and live chat with smart routing and escalation logic.
Workflows & Triggers
Complex multi-branch workflows, conditional logic, webhook triggers, and API actions inside GHL.
📄
Funnels & Landing Pages
Conversion-focused funnels, forms, order pages, and branded landing pages built natively in GHL.
📸
Snapshots & Deployment
Reusable snapshot packages with custom values — deploy a full system to a new subaccount in minutes.
📞
Telephony & Voice
LC Phone and Twilio setup, missed call text-back, call routing, voicemail drops, and AI voice agent integration.
🔗
Integrations & APIs
Connecting GHL to external platforms via webhooks, REST APIs, Make.com, and n8n — third-party data in and out.

Selected Projects

Click any project to see the full breakdown.

01
CareForce — Recruiter AI + GHL SaaS
Full AI recruitment pipeline + three-tier SaaS product on GoHighLevel
GHLRetell AIWorkBright APIMake.comSaaS Mode
US Client
Healthcare Staffing
The Problem
CareForce was spending 3–4 hours every day manually screening job applicants by phone — slow, inconsistent, and impossible to scale.
What I Built
A complete AI recruitment pipeline inside GoHighLevel. Candidates enter via intake form, triggering an automated screening sequence. A Retell AI voice agent calls the candidate, conducts a live structured interview, and scores responses in real time. Qualified candidates are pushed to WorkBright via REST API automatically. Alongside this I built the CareForce SaaS product on GHL — three pricing tiers (Maintain, Growth, Enterprise), automated subaccount creation on purchase, coupon codes for free trials, and a full order form structure.
Result
Eliminated 3–4 hours of daily manual screening. Intake, screening, qualification, and onboarding handoff all run on autopilot.
Tools
GoHighLevelRetell AIWorkBright APIMake.comGHL SaaS ModeREST APITwilio
02
Norango AI — Voice Agent Framework
12-section prompt framework deployed across multiple UK client voice agents
Retell AIPrompt EngineeringGHLTwilio
UK Agency
Multi-client
The Problem
Norango AI was building voice agents one at a time with no standardised structure — each prompt built from scratch, inconsistent quality, slow to deploy.
What I Built
A reusable 12-section prompt framework that became the standard across all Norango AI client deployments. Agents include property management receptionists, recruitment firm agents, hair salon booking agents, heating and plumbing triage agents, and the internal Norango AI lead agent. Each handles dynamic call routing, booking logic, live GHL sync, and function calls for transfers — all via Retell AI with Twilio telephony.
Result
Consistent, production-grade voice agents deployed rapidly across multiple UK industries. The framework is now the internal standard for all new builds.
Tools
Retell AIElevenLabsTwilioGoHighLevelMake.comPrompt Engineering
03
AMRP Group — AI Voice Receptionist
24/7 AI receptionist handling 20 call scenarios — emergencies, bookings, maintenance, and more
Retell AIMake.comCalendlyTwilioWebhooks
UK Client
Property Management
The Problem
AMRP were handling all inbound calls manually — enquiries, maintenance reports, landlord bookings, and emergency calls all required staff availability. Out-of-hours calls went unanswered entirely.
What I Built
A 24/7 AI voice receptionist (Amelia) on Retell AI handling 20 call scenarios — from emergency maintenance and gas safety to landlord management bookings and Airbnb transfers. Calendly availability checking and booking via Make.com, automated SMS notifications via a custom portal webhook, live call transfers to staff, and message routing — all from a single agent.
Result
Every inbound call handled automatically, day or night. Landlords get booked, tenants get directed to FixFlo, emergencies get immediate instructions, and staff get notified — without anyone picking up a phone.
Tools
Retell AIMake.comCalendlyTwilioWebhooksREST API
04
Bauhaus Hair & Barbers — AI Booking Agent
Dual-site voice booking agent with calendar integration and team routing
Retell AIMake.comGHLJSON
UK Client
Hair & Beauty
The Problem
Bauhaus operates two sites and was missing calls outside working hours — losing bookings to competitors with always-on coverage.
What I Built
An AI voice booking agent (Amy) on Retell AI handling inbound calls across both locations. Collects name, preferred service, stylist, and availability — then books directly into GHL calendar via Make.com webhook. Resolved complex issues: JSON payload formatting, Array Aggregator errors, missing TeamMemberId fields, and ResultCode 5 booking errors. This project also led to the creation of Norango AI's reusable 12-section prompt framework.
Result
24/7 AI receptionist handling bookings for both sites. No missed calls, no manual booking entry.
Tools
Retell AIMake.comGoHighLevelTwilioJSON
05
Visiting Angels — Lead Capture Automation
Gmail-to-GHL lead pipeline via Make.com with regex parsing
Make.comGmail APIGHLRegex
US Client
Homecare
The Problem
Leads arrived via email notifications with no automation to push them into GHL — every lead was manual copy-paste.
What I Built
A Make.com automation watching for incoming lead emails via Gmail module. Regex parsing extracts name, phone, email, and service request from the email body. Parsed data is pushed to GHL via API, creating the contact, applying tags, and routing to the correct pipeline stage — all within seconds of the email arriving.
Result
Zero manual lead entry. Every enquiry lands in GHL automatically with full details and pipeline routing the moment the email hits.
Tools
Make.comGmail APIGoHighLevelRegexREST API

Watch the builds in action

Loom walkthroughs of selected projects

Upwork Reviews

16+ projects · 100% Job Success Score · Top Rated

★★★★★
"Absolutely Grade A work out of Muhammad and we will be using him over and over. He is thorough and attentive to everything we have asked."
Voice AI & Chatbot
Committed to QualityDetail Oriented
★★★★★
"He exceeded my expectations. Deep expertise in funnel building, automation, chatbots, email marketing, and AI voice agents."
GHL Expert · Funnels, Automation & AI
Solution OrientedCollaborativeReliable
★★★★★
"Muhammad was excellent to work with! He handled everything with professionalism and expertise. Responsive and knowledgeable."
Go High Level Virtual Assistant
ProfessionalClear Communicator
★★★★★
"Great freelancer who was clear in his communication and delivered what he said he would."
GHL Strategic Implementation
Clear CommunicatorReliable
★★★★★
"Great job, very patiently worked on the project and also helped with several other projects! Highly recommend!"
GHL Phone Automation
Collaborative
★★★★★
"Proactively spots challenges and offers practical solutions to keep work moving forward."
GHL Automation Architect · SaaS Lifecycle
Action-FocusedSolution Oriented

Let's build something

Voice agent, automation system, or full GHL build — tell me what you need and let's get it done.